What is Performance Marketing?

Performance marketing is a form of marketing where advertisers only pay when specific actions are completed. These actions can include a lead submission, a sale, a click, or other measurable conversions. Our focus is on generating high-intent leads that are ready to take action, ensuring that you only pay for results.

How do you generate high-intent leads?

We use a combination of data-driven strategies, advanced targeting techniques, and optimized campaigns across various digital channels such as search engines, social media, and display networks. Our goal is to attract prospects who have shown strong interest in your products or services, ensuring that the leads generated are of the highest quality.

What industries does Nextum serve?

We work across a variety of industries, including but not limited to Insurance, Legal Services, Financial/Accounting, Home Improvement and Solar, and Travel and Hospitality. Our strategies are customized to the unique needs and challenges of each industry, ensuring that we deliver the best results for your business.

What makes your leads different from other types of leads?

Our leads come to you as typically as a result of paid ads, or social media engagement. These leads are more likely to be interested in your offerings because they’ve actively sought out information, indicating a higher level of intent.

How do you measure the success of a campaign?

We track a variety of performance metrics, including conversion rates and cost per lead (CPL).